Can we protect nature without making everyday life unnecessarily difficult?

Environmental policy often fails when ordinary people feel that they are being punished rather than included.

Long-term environmental protection needs public support.

So how do we combine environmental responsibility with affordability, mobility, jobs and normal everyday life?

Where is the right balance?

The same measure can feel very different to someone with reliable public transport and someone who needs a car to get to work. It can also affect a small business differently from a large company. We need to discuss these differences without assuming that people who question a proposal do not care about nature. Practical alternatives and a fair transition deserve as much attention as the target.

• Who would bear the cost? • What alternatives must exist first? • What would make a policy feel fair?